Offset Printing is a common printing technique in which the inked image is transferred from a plate to a rubber blanket and then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat image carrier.
Offset printing makes sense for higher volumes of copies, but not always higher volumes of total sheets. Digital printing favors projects that require a lower volume of copies. Offset printing requires more materials, more machinery and more time to setup the printing operation.
ADVANTAGES OF OFFSET PRINTING
- Cost-efficient for high volume jobs.
- Consistent high image quality. Offset printing uses actual Pantone® ink. Offset printing produces sharp and clean images and type more easily than, for example, letterpress printing; this is because the rubber blanket conforms to the texture of the printing surface.
- Works on a wide range of printing surfaces including paper, wood, cloth, metal, leather, rough paper and plastic.
Coffee Table Books